ReTour engages with the Ministry of Tourism and Antiquities in Jordan to advance digital transformation in tourism

Representatives of the ReTour Project from the Jordan University of Science and Technology and Specto met with Yazan Al-Khadiri, the Secretary General of the Ministry of Tourism to discuss strategic priorities for enhancing the resilience and competitiveness of tourism MSMEs in Jordan. The meeting emphasized the role of data-driven approaches and artificial intelligence in strengthening the sector. The importance of capacity building and targeted training programs was also highlighted as a key enabler for sustainable growth.

Publication Date
23/04/2026
Reading Time
< 1 minute

Representatives of the ReTour Project from the Jordan University of Science and Technology and Specto met at the 13th of April 2026 with Yazan Al-Khadiri, the Secretary General of the Ministry of Tourism to discuss strategic priorities for enhancing the resilience and competitiveness of tourism MSMEs in Jordan.

The meeting emphasized the role of data-driven approaches and artificial intelligence in strengthening the sector, particularly in understanding tourist behavior, improving decision-making, and enhancing crisis preparedness.

The key areas of discussion included:

  • Data management and analytics for informed planning;
  • Adoption of AI tools for forecasting and resilience
  • Addressing digital maturity gaps among MSMEs;
  • Enhancing accessibility and overcoming language barriers;
  • Supporting community-based tourism and local experiences.

The importance of capacity building and targeted training programs was also highlighted as a key enabler for sustainable growth. This engagement reflects a shared commitment to fostering innovation, collaboration, and sustainable tourism development in Jordan and across the Mediterranean region.

Last Update

23/04/2026