ReTour engages with the Jordan Hotels Association to support digital transformation in the hospitality sector

Representatives of the ReTour Project from JUSR and Specto met with the Chairman of the Board of Directors of the Jordan Hotels Association. The meeting focused on identifying opportunities to enhance the digital readiness and competitiveness of hotels, particularly MSMEs, in Jordan. The engagement also emphasized improving customer experience, service quality, and online presence as critical factors for sector growth.

Publication Date
23/04/2026
Reading Time
< 1 minute

Representatives of the ReTour Project from the Jordan University of Science and Technology and Specto met at the 16th of April with Hussein Al-Helalat, Chairman of the Board of Directors of the Jordan Hotels Association.

The meeting focused on identifying opportunities to enhance the digital readiness and competitiveness of hotels, particularly MSMEs, in Jordan.

The key areas of discussion included:

  • Adoption of integrated digital systems (booking platforms, dashboards, and analytics tools);
  • Leveraging data for improved operational and strategic decision-making;
  • Introduction of cost-effective solutions such as mini ERP systems;
  • Capacity building and training programs for the hospitality workforce;
  • Supporting startups and SMEs in adapting to evolving market demands.

The engagement also emphasized improving customer experience, service quality, and online presence as critical factors for sector growth. This collaboration reflects a shared commitment to advancing innovation, efficiency, and resilience within Jordan’s hospitality industry.

Last Update

23/04/2026