A central role in shaping the project’s operational and strategic framework was played by the Interreg NEXT MED Programme, whose representatives accompanied the partnership throughout the morning with complementary and highly valued contributions.
Vincent Ernoux, Coordinator of the Branch Office for the Western Mediterranean, Fabrizio Paloni, Coordinator of the Joint Secretariat, Stefania Melis, Financial Expert of the Joint Secretariat, Charaf M’Rabet, Project Management and Monitoring Expert and Project Officer, and Waed Al-Ajarmeh, Programme Communication Officer, collectively provided guidance on expectations, procedures and opportunities within the Programme.
Building on the shared experience developed with CUEIM in previous successful projects such as the ENI CBC MED project MedArtSal, the Programme representatives underlined the importance of combining strategic ambition with solid governance, financial accuracy and effective communication. Their interventions helped orient the partnership from the outset, ensuring a clear and shared understanding of financial management rules, monitoring and reporting requirements, auditing procedures and communication standards, key elements for a smooth and impactful implementation.
This institutional framework was complemented by the presentation of the MEDinCHAMBERS introductory video, conceived as the first building block of a communication strategy designed to be clear, engaging and accessible, capable of reaching enterprises and stakeholders across Mediterranean textile value chains.
The morning continued with a dynamic Living Partnership Lab, which allowed partners, external stakeholders, including Zobu Consulting, and associated partners, including Alexandria Chamber of Commerce, DYADIMA, Andalucia Emprende and 012Factory — to actively interact, exchange perspectives and get to know each other beyond formal roles. This moment embodied the project’s collaborative spirit, placing people and relationships at the heart of governance and innovation processes.